Super Bowl Video: Suzuki Kizashi Chased by Evil Snowmen

With the Super Bowl XLV rumored to reach out to a record number of viewers this year, it’s no surprise that automakers are queuing up to take a shot at convincing potential customers to buy their products.

Suzuki’s focus will be on the Kizashi sedan, featured in a TV spot called “Wicked Weather”. The clip shows the all-wheel drive version as it’s being chased by a pack of evil, almost-zombie-like snowmen. While it sounds like an idea uttered in at an Amsterdam café, the CGI is convincing and the Japanese sedan seems to cope well with the snowy roads. Hit the jump to see the video.

This is Suzuki’s first appearance at the Super Bowl and the ad is going to be broadcast in 19 markets, located in the Eastern and Southeastern part of the U.S., as the manufacturer strives to recover from last year’s dwindling sales.

By Csaba Daradics

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Suzuki Launches 4x4 Variants of New Swift and Kizashi in Germany

Suzuki is broadening its European lineup with the launch of all-wheel drive variants of its newly introduced 2011 Swift supermini and Kizashi sedan. Starting with the Swift, the 4x4 model is offered exclusively with a 94-horsepower 1.2-liter gasoline engine linked to a 5-speed manual gearbox. The company said it returns a fuel economy of 6.7 lt/100km urban, 4.9 lt/100km highway and 5.5 lt/100km combined, with CO2 emissions of 129g/km.

The five-door Swift 4x4 is priced in Germany at €14,490 [US$21,000] with standard features including air conditioning and an MP3-capable CD radio with steering wheel controls and a USB port.

The Kizashi 4x4 sedan features Suzuki's so-called intelligent all-wheel drive system (i-AWD), which allows the driver to manually switch the car from front- to all-wheel drive with the push of a button, with power coming from a 178HP-strong 2.4-liter four-cylinder gasoline engine paired to a continuously variable automatic transmission.

According to the Japanese automaker, the Kizashi 4x4 averages 11.3 lt/100km in the city, 6.6 lt/100km on highway and 8.3 lt/100km on the combined cycle, with CO2 emissions of 191 g/km.

Prices in Germany start from €29,900 [US$41,000]. The standard equipment package features a two-zone automatic climate control, Xenon headlights, ten-way power adjustable and heated driver's seat with memory function, and more.

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VIDEO: Suzuki Pits Kizashi Against Mercedes C-Class, Audi A4 and Volvo S40 in New Ads

Even though Suzuki had high hopes for the new Kizashi, sales of the sedan model haven't exactly blown the socks out of anyone this year. In fact, in the U.S., Suzuki has only managed to deliver a mere 5,269 units of the four-door saloon through November. Do the math and that comes to under 500 cars a month.

But the Japanese automaker isn't about to throw in the towel, not just yet. Marking one of its largest advertising campaigns in years, Suzuki has launched an ambition set of edgy ads pitting the Kizashi against similar sized models in the luxury segment such as the Mercedes-Benz C350, Audi A4 and the Volvo S40.

In each case, the Kizashi is shown in a side-by-side test with one of the aforementioned models plus an outsider, and by that we mean a motorized sofa, a man covered in a bubble-wrap suit and a stretch limousine. Well, you can't blame Suzuki for not having a sense of humor. Scroll down to watch all three ads in the videos below.

Source: Suzuki & Autonews

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Report: Suzuki's US Sales Nosediving into Oblivion

Remember yesterday when we said Suzuki got smacked by an average 68% sales drop compared to last August (and -52% from the beginning of the year) in the US? Well, we decided to take a deeper look at the company's sales figures and discovered some interesting facts.

All in all, Suzuki sold a mere 1,878 cars and SUVs in August, down from 5,751 units the same month a year ago. The Japanese automaker says it has around 300 dealers in the U.S. If you do the math, that comes to a little over 6 vehicles sold per dealer in August... Here are some more details on the company's sales broken down model by model:

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Suzuki's "best"-selling models, the Grand Vitara and Equator, took a 73% sales dive. Not far off that, the SX4's sales fell by 75% while the XL7 and and Forenza/Reno took 99% and 100% drops (granted, the Forenza/Reno was discontinued and only moved a laughable 12 units in 2010).

The all-new and much promising Kizashi, which hasn't officially dropped in sales because it wasn't available last August, has barely managed to bring in 478 buyers in August. For all the other scary Suzuki sales figures, scroll on down.

Looking at these depressing stats, it's no wonder they're holding off on debuting the Swift here.

By Phil Alex

New Suzuki Swift and Kizashi Sport to make European debut at Paris Motor Show

Suzuki today announced it is brining the not-so-new looking but mostly-new underneath, 2011 Swift supermini and the sport grade of the Kizashi sedan to Paris for their European premieres.

Scheduled to go on sale throughout Europe this autumn, Suzuki's lighter, longer and roomier new Swift will be offered at launch with a new 94-horsepower 1.2-liter petrol and an upgraded 75-horsepower 1.3-liter turbo diesel.

Already launched in the States (read more here), the Kizashi Sport grade tries to justify its moniker with a lower ride height and newly styled 18-inch alloys plus some discreet aero parts such as the side skirts and interior trim upgrades.

Suzuki Kizashi

The Suzuki Kizashi Concept gives a glimpse of the direction Suzuki will be taking in the third phase of their world strategy.

Though Suzuki is known for excellence in compact cars and full-fledged four-wheel-drive sport utility vehicles, we're now getting ready to expand into full-size passenger cars, and the Suzuki Kizashi Concept highlights this exciting new initiative. In the Suzuki Kizashi Concept, strength and flexibility are combined in a way that makes the car an impressive status symbol for its owner; a car that never fails to stir the spirit.

More than 5,000 Suzuki Kizashi Sedans Recalled Over Glove Box Glitch

According to the National Highway Traffic Safety Administration, Suzuki's U.S. division is recalling a total of 5,701 Kizashi sedans manufactured from October 13, 2009 through May 31, 2010. The reason? The safety agency said that the center-lower glove box on the dashboard may open during a crash and possibly cause injury if it comes in contact with the front passengers.

Suzuki said that it will replace the part on the affected cars free of charge. The company plans to notify owners with the safety recall expected to begin in mid-July. For more information, Kizashi owners can contact Suzuki directly at 1-714-996-7040.

Suzuki Kizashi Concept 3

The third Kizashi concept was an AWD vehicle that included a 3,564 cc (3.564 L; 217.5 cu in) V6 engine rated 300 hp, 6-speed automatic transmission, and 21-inch aluminium wheels with 255/30ZR21 tires. Concept Kizashi 3 was unveiled at the 2008 New York auto show.
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Suzuki Kizashi Sedan Heading to Germany this Fall

Already on sale in Japan and the USA, the new Suzuki Kizashi saloon has now been confirmed for sale in Germany. The completely new medium size sedan which ushers in a fresh era for Suzuki is scheduled to arrive at dealerships across the country in October this year.

In Germany, the five-seater, four-door saloon will be a challenger to models like the Volkswagen Passat, Opel Insignia, Citroen C5, Seat Exeo (previous Audi A4) and the Toyota Avensis.

Unlike its chief rivals, the 4.65-meter-long Suzuki Kizashi won't be offered with a diesel option as the only available powertrain during launch will be a 2.4-liter four-cylinder gasoline engine producing 178HP and 230Nm of peak torque, and matted to either a 6-speed manual gearbox or a CVT.

However, a petrol/electric hybrid version is planned to be introduced next year, while a diesel variant (quite possibly with the help of Suzuki's new partner, the VW Group) may be introduced later.

German pricing for the Kizashi is to be announced closer to car's launch date.