style car: Aston Martin Rapide

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VIDEO: New Aston Martin Rapide Promo Films [Part 3]

Aston Martin has released the third and final part of its promotional trilogy “True Power Should Be Shared” starring the Rapide four-door coupe. There's less action in this film as our heroes drive towards their destination, wondering what they are transporting. Well, it turns out to be some kind of a time machine, which saves them from being killed in an ambush and returns them to Lisbon, where everything started. Not what we expected, but at least the Rapide didn’t get blown up. Hit the jump to watch the video.

By Csaba Daradics

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VIDEO: New Aston Martin Rapide Promo Films [Part 2]

As promised, Aston Martin released the second part of a new promotional series of films featuring the Rapide sports saloon. Called “True Power Should Be Shared”, it’s a more of an action-packed sequel, showing longer driving scenes and a spectacular fight sequence, as the story gets more substance. Still, this is no James Bond movie, although seeing and hearing the British four-door coupe kind of makes up for the lack of originality. Video available after the jump.

By Csaba Daradics

Via: Worldcarfans

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VIDEO: New Aston Martin Rapide Promo Films [Part 1]

As part of its first foray into the digital campaign medium, Aston Martin will release three new promotional videos, featuring the breathtaking Rapide four-door coupe. Filmed in Lisbon, Portugal, the video follows a group of “agents” commissioned by a mysterious person to deliver a precious package, without opening it. A very Ronin-ish plot, we know.

The introductory part is available after the jump, while the second and third clips will follow on January 19 and 26, respectively.

“We wanted to deliver a subtle but clever piece of branded entertainment. Something that mirrors the thrill of the drive. Intelligent, dramatic yet very exciting. It's an action-packed Aston Martin story in three parts, designed to entertain our audience. We're not hard selling, we're showcasing. After all it is the thinking man's (and woman's) performance car”, Film Director Donnie Masters from Serious Pictures said.

By Csaba Daradics

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Aston Martin Rapide

Aston Martin Rapide Gallery

The 2010 Rapide is a 4-door, 4-passenger luxury sports sedan, available in one trim only, the 4-Door. , the Rapide is equipped with a standard 6.0-liter, V12, 470-horsepower engine. A 6-speed automatic transmission with overdrive is standard.

Aston Martin Rapide is an all-new model for the legendary marque. Designed to provide useful space without losing its sports car heritage, the new sedan features seating for four as well as a reasonable cargo area accessible via a rear hatch. The interior is covered in the finest materials, including Bridge of Weir leather and walnut trim. A 1000-watt Bang & Olufsen BeoSound audio system is standard, as is a hard-disk based navigation system. Rear seat passengers enjoy their own individual climate controls and can relax with the optional rear entertainment system. The driver’s entertainment system is under the long hood in the form of a 5.9-liter V12 engine producing 470 horsepower. A 6-speed automatic is the only transmission choice. The Rapide is also outfitted with a number of safety features, including multiple airbags, Dynamic Stability Control (DSC), Emergency Brake Assist (EBA), Positive Torque Control (PTC) and very large brakes.

Aston Martin Quietly Unwraps Rapide Luxe Special Edition

What's better than a sleek Aston Martin Rapide? No, not some German competitor, but the Rapide Luxe, a special edition version of the British sports saloon that quietly appeared on the automaker's official website.

Those expecting more power or even better handling are going to be disappointed, as the Rapide Luxe is all about trim and styling offering extra color options, new wheel designs, added standard content and a bespoke six-piece luggage set.

Customers can choose from a range of colors including the Concours Blue and Quantum Silver. The car rides on 20-inch alloys, just like the standard Rapide, but the wheels wrapped around in Bridgestone Potenza's feature a different, 20-spoke design with a polished finish.

Inside, the grain leather that covers almost everything can also be specified in colors from the Fast Track or Contemporary range, matching it to the exterior tones or even creating an interesting contrast. Other visual improvements include unique Rapide Luxe sill plates, main control switches with glass face and a secondary glass key.

Ventilated front and rear seats come as standard, alongside the Rear Seat Entertainment (RSE) system that features two 6.5-inch LCD screens, integrated into the back of front seat headrests and "optimally positioned at eye level".

The six-piece luggage set, made of course from the finest leather, can be ordered in the same Fast Track or Contemporary range of colors and consists of a small, two medium and a large hold-all, a beauty case and a garment bag.

Nothing has changed under the hood, so the 6.0-liter V12 continues to deliver 477 hp and 600 Nm (443 lb-ft) of torque allowing the Rapide Luxe to hit 100 km/h (62 mph) in 5.2 seconds and reach a top speed of 296 km/h or 184 mph.

For details on pricing, buyers will have to contact their local Aston Martin dealer.

By Csaba Daradics

Source: Aston Martin , Via: Autoblog.nl

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Aston Martin Rapide Information

The Aston Martin Rapide is a four-door, high-performance sport saloon, which British luxury marque Aston Martin introduced in early 2010 to compete with the Maserati Quattroporte, Mercedes-Benz CLS-Class, and Porsche Panamera along with the upcoming Audi A7 and Lamborghini Estoque. It was first presented as a concept car at the North American International Auto Show in 2006. The Rapide name is a reference to the Lagonda Rapide, a saloon car produced by Lagonda, now part of Aston Martin. The car is based on an Aston Martin DB9. The base price for the Aston Martin Rapide is $199,950 (USD)and the first cars were rolled out in May 2010.

The Rapide is built at a dedicated plant at the Magna Steyr facility in Graz, Austria. Production began in 2010 and the factory plans to build 2,000 per year.

The production version features a full-length glass roof and LED light bars on the rear end, two firsts for Aston Martin.

Aston Martin Rapide

Aston Martin Rapide

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That's Gotta Hurt: Tree Falls on New Aston Martin Rapide Sedan and Bentley Continental Supersports

Here's a sight that no driver would like to see his car in, even more so if the vehicles in question are a spanking-new $200,000+ Aston Martin Rapide sports saloon and a Bentley Continental Supersports.

According to Joel Feder (the man who took these photos), the incident happened at the Midwestern Automotive Media Association earlier this week when a thunderstorm followed by hail and strong winds took down a tree that landed right on the parked Aston Martin and Bentley.

And while the Continental didn't sustain any damages, the Rapide's encounter with the tree wasn't so fortunate. As you can see in the gallery below, the Aston Martin suffered a smashed windshield, a broken mirror, scratches and a dent on the hood.

Photos: Joel Feder

Aston Martin Rapide Specifications

* Unit Price: $199,950 (USD)
* Engine: 6.0 L V12[4]
* Power: 470 bhp (350 kW; 477 PS)[4]
* Transmission: Six-speed Touchtronic
* 0-100 km/h (62 mph): 5.1 seconds

Aston Martin Rapide

Aston Martin Rapide

First Aston Martin Rapide Sport Saloons Leave the Factory

Aston Martin has a reason to celebrate this week as the first examples of its new Rapide four-door sports car have left the Aston Martin Rapide Plant (that's the dedicated facility at Magna Steyr's operations in Graz, Austria) for delivery to customers around the world.

The company said that the Rapide will reach buyers and Aston Martin's 125 showrooms in 34 countries over the next few weeks.

The Rapide was first shown as a concept at the 2006 Detroit Auto Show, with the production model following at the Frankfurt Motor Show in September 2009.

The four-door saloon provides space for up to four adults and 301 liters of luggage compartment. It is powered by a hand-built 6.0-litre V12 engine producing 470 bhp (477 PS / 350 kW) with peak power being delivered at 6,000 rpm and 600 Nm (443 lb.ft) peak torque at 5,000 rpm

The price of the Rapide starts from $199,950 in the U.S., and from £139,950 in the UK.